We are a world in motion and it only seems to get faster and faster as time goes on. Luckily, with the advancements of mobile technology we are always and forever connected via our mobile devices, no matter what we are doing or where we are doing it. As for businesses, what better place to market your brand to consumers than on the very devices they spend their days using? This is done with mobile advertising.
What is mobile advertising? Simply put, it is a method of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections either via cellar or WiFi. Advertising can take place as text ads via SMS (text messages) or banner advertisements that appear on mobile websites and millions of apps that users can download. Mobile advertising typically targets a device in a selected geographic area which gives you the ability to reach consumers in areas you want to do business, and more importantly opt out of areas you choose not to do business.