As you go about your internet day to day, whether checking the weather or news, reading a favorite blog or shopping on a popular online store, have noticed particular advertisements showing up more frequently? These static image or rich media based advertisements are called Display Ads and they are smart!
For consumers, the popularity of display ads took off when consumers realized that they were seeing truly relevant advertisements with offerings that they were actually truly interested in.
For businesses, the popularity of display ads took off when they realized they could target very unique audiences and drive higher sales by using the display networks.
Display ads have two great purposes for the dental industry. First, targeting the audiences who generally make the dental visit bookings. Secondly, by re-targeting them after they visited once to remind them to come back regularly will improve the ROI on your original marketing efforts that brought them in the first time.
Any retailer who has a residual type of service or product will benefit from display advertising. It’s all about getting your brand in front of them on a regular basis to keep reminding them to come back to you. Protecting your market share has never been so easy with the introduction of display advertising on the web.
Building a home is often largest and most expensive project a consumer will take on in their lifetime. Choosing who to build with comes from a lot of research, peer sourcing for referrals, and ultimately trust in the brand. Everyone knows who the biggest brand home builders are around, and this is often by the brand the builder has developed over time. Display Ads will take your brand to the next level and help you build more homes.
Consumers are stimulated by visual media and they are more inclined to make impulse decisions when they see something they want, in this case food and beverage. Promoting the brand of your restaurant, pub, lounge or bar on the internet via display networks is a great way to remind consumers your out there and to come on in for a bite.
If your offering a re-occurring service to other businesses, you fully understand how important and difficult it can be to maintain the loyalty of your customer. With economy changes and the tightening of project budgets in Alberta, is imperative you maintain relationships with your clientele. Display ads can target your current customers to make sure your brand stays front and center, as well as target similar audiences who may currently be clients of your competitors in hopes to get a chance to take that business.
Choosing a firm to handle your legal affairs or defend you when times get rough, is a stressful and important decision. The outcomes can impact the rest of your life, so brand you go with must be a trusted one. Using digital display to introduce the brand of your firm to the market is a great way to be sure when the time arises, it’s your name that comes to mind as a trusted partner in their legal matters.