There is much more to building a good responsive website than just the aesthetics like colour and images. Truly great websites are designed with UX in mind and the whole purpose is to move the user from a potential lead from being curious to being a customer.
Kastle uses various tools and software to track a users behavior from the moment they enter the website, what they do and where they go, and ultimately where they leave from. Understanding what makes people convert and what makes people leave the site drives the UX strategies to optimize the pages.
Having a website with great UX will drastically impact all of your digital marketing efforts and investments by improving conversions of the visitors, so it’s a must for all serious advertisers.