Deciding that your business needs to be engaged in social solutions is the first step. The second step is partnering with an agency that understands that your needs are unique and require a truly unique and custom approach versus a one package fits all option. Kastle’s approach for successful social solutions is driven by two main factors.
Firstly we have years of experience planning, implementing and managing social campaigns in a wide variety of verticals and markets. Understanding how consumers react socially when their environments fluctuate and impact their lives is key to maximizing engagement from the ads.
Secondly, we are heavy social users and and are consumers too! Having the opportunity to see both sides of the fence when it comes to how people use and interact with the various social platforms and how advertising is delivered on them, gives us the experience and inspiration to truly deliver a good user experience for both the consumers and our clients.