Even when they’re on the go, consumers expect to receive relevant messages that match their specific interests, wants or needs, whether that’s on their phone, tablet, or wearable device. The good news is that technological advances are giving businesses more and more ability to effectively target their targeted audience more accurately, and this is primarily done by what’s called Geo Fencing.
Geo Fencing uses mobile devices built in GPS to accurately show where the device, and the user of the device, are located. Geo fencing data can range from relatively broad to pretty specific. With modern mobile GPS technology, a cell phone user can now be accurately tracked to a general location down to within a few feet of their actual location.