The biggest challenge businesses and marketers have dealt with for decades is creating the right message and delivering to the consumer with the highest potential of converting from that message. Knowing who they are and where they are and how to get your message to them was a ongoing challenge and was often very difficult to measure a return on.
Display ad targeting is in line with most social networks when it comes to the granular level of targeting audiences. Just like social platforms, the search engines and websites of the web collect and store copious amounts of information about the users who use them, and in turn use that information for targeting relevant advertisements to the user.
With the precision of the targeting capabilities and the ability to track everything that happens on the web, display advertising is a must for any business involved in digital marketing.