The days of ‘do-it-yourself’ or ‘set it and forget it’ for SEM have long past due to two main reasons. First, the number of competitors partnering with professional agencies to manage their SEM strategies and secondly and the advancements in the technical capabilities of the platforms. When every dollar counts it’s best to trust in the professional service from Kastle.
An overview of SEM:
- Campaigns – Search and Display Networks can be used.
- Ad Groupings – Building specific strategies by service or products
- Keyword Groupings – Understanding which key phrases provide the best ROI
- Ad Creatives – Split-Testing Ads within campaigns to achieve the best CTR
- Conversion Tracking – Implementing tracking codes, monitor, analyze and adjust.
- Call Tracking/Recording – Measure and listen to your callers to analyse the quality of leads