Kastle Media Solutions Inc

What is SEO

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What is Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of increasing both the quantity and more importantly, the quality of traffic to your website from the un-paid section of a search engine results page. (SERP) Site traffic from this section is often referred to as the ‘organic’ or ‘natural’ visitors versus paid or direct traffic.

Benefits to SEO are:

The Process of

Search Engine Optimization

The SEO Audit

SEO starts with a comprehensive audit of the website, focusing on many different factors and variables.

On-Page SEO

On-Page SEO is the process of improving both the content and the technical quality of the website.

Off-Page SEO

The majority of SEO efforts are focused off-page in which to improve the popularity of the website.

Are you in need of

Search Engine Optimization

Kastle Can Help!

Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.

Our Portfolio

Kastle Media works with amazing clients from all over Canada. Check out some of our fully responsive websites that our clients love!

FAQ

Keyword Ranking

Keyword Ranking is simply where in the order on a search engine result page that your website comes up for a particular keyword or phrase. SEO success is much more complex than just keyword ranking.

Organic Results

A search engine results page is made up of 3 different sections. The first 4 positions are reserved for Paid Ads, followed by up to 3 Google Map results, and finally joining with the 10 organic results. Results may vary depending on how Google chooses to display them based on the type of query.

Sessions

Sessions are the number of times a webpage has been visited by a user, whether they came from organic, referral, social or direct.

Bounce Rate

Bounce Rate is a metric which shows the number of users who entered your website and left the website from the same page, before clicking on another link or page.

Link Building

A large part of off-page SEO is link building, where links on other webpages are created and directed back to your targeted SEO page on your website.

Meta Content

Your website is seen by the search engine crawlers through source code, which can be seen by right clicking your mouse on a webpage and selecting ‘view source code’. In this source code is meta content that gives particular instructions and information to the crawlers about the webpage content.