Kastle Media Solutions Inc

What is SEM

Strategic Campaign Management

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What is Search Engine Marketing?

Search Engine Marketing (SEM) also known as Pay-Per-Click (PPC) is a method of advertising on the internet that involves generating leads for your business by promoting your website with paid ads on search engines or partnered sites.

Your ad will appear when a targeted phrase is searched, in a targeted market area, and you only pay when the user clicks on the ad, making SEM one of the most effective sources for immediate qualified leads in the marketplace.

Benefits of SEM:

Market Control – Advertise by postal codes or by km radius
Keyword Control – Choose which of your desired products/services to market
Flexible Budget – Control your advertising budget according to business needs
Immediate Results – SEM can bring you leads in a matter of days
Measurable – Track and analyse all efforts to optimize and ensure a strong ROI

Elements of

Search Engine Marketing

Brainstorming and Screening

Kastle will brainstorm with you to put together a strategy that makes sense according your marketing goals, while outlining how the SEM channel can help us achieve them. Giving you and your business better market control, and measurable results.

Keywords and Descriptions

Keyword research is the next step after understanding the what, where and who of the SEM marketing plan. Kastle’s experience in keyword research, creating ads and developing compelling descriptions will ensure successful execution.

Implementation and Copywriting

Once we have put together a plan and built the SEM campaign, it’s time to launch! Kastle will implement and manage the campaign, as well as offer copy-writing consultation for the landing pages of your website, as they are key to the success of the program.

Optimizing and Fine Tuning

A truly effective SEM campaign relies extensively on split-testing, A/B testing, copy and bid adjustments and a whole lot of experience! By analyzing the data and fine tuning the campaign for maximum ROI , Kastle can deliver the results!

Are you in need of

search engine marketing?

Kastle Can Help!

Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.

Our Portfolio

Kastle Media works with amazing clients from all over Canada. Check out some of our fully responsive websites that our clients love!

FAQ

Cost Per Clock

Cost Per Click or ‘CPC’ is how much you pay when a consumer clicks on your ad. The great thing about SEM is you don’t pay for your ad to be seen, you only pay when a consumer clicks on your ad and is delivered to your website.

Impressions

Impressions are the number of times your ad has been delivered in a related query on a search results page or on the display network, depending on your campaign strategies.

Ad Spend

Ad Spend is what you actually pay to the search networks that the SEM advertisement is clicked on. When your ad has been clicked on by a consumer is when you actually have to pay for the advertisement, which is what is called Ad Spend. The more Ad Spend you have in your budget the more ad clicks you will receive and the more customers you will get.

Ad Rank

Ad Rank is a benchmark the networks use while deciding when, where and how much you will spend versus your competitors. The optimization goal is improve Ad Rank by both improving your CTR and optimizing the landing page content on your website. This is why SEO is important for your website when running SEM campaigns.