Kastle Media Solutions Inc

UX User Experience

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Be found in organic results when consumers are ready to buy. Protect your market share, start improving your User’s Experience with Kastle Media today!

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Website User Experience (UX)

There is much more to building a good responsive website than just the aesthetics like colour and images. Truly great websites are designed with UX in mind and the whole purpose is to move the user from a potential lead from being curious to being a customer.

Understand Your Users

Kastle uses various tools and software to track a users behavior from the moment they enter the website, what they do and where they go, and ultimately where they leave from. Understanding what makes people convert and what makes people leave the site drives the UX strategies to optimize the pages.

Having a website with great UX will drastically impact all of your digital marketing efforts and investments by improving conversions of the visitors, so it’s a must for all serious advertisers.

Critical Elements of

User Experience

Navigation

Both consumers and search engines expect your website to be user friendly when it comes to navigating around your information. Easy to find menus, links, call to actions and a site map are all key elements to account for when designing a website.

Layout

Just as any book your pick up that has chapters that keep the message flowing, so should your website. Every store you walk into is designed to introduce offerings in a purposeful manner and again so must your website. The easier consumers can navigate and find the content they intended to find when they landed on your website, the faster they will become a customer of yours.

Call To Action

Strategic UX design uses quality Call to Action elements to encourage the user to engage with the site and ultimately convert into a sale. Consumers on a website are ‘clickers’ so websites with great content and easy call to actions tend to produce stronger results.

Content

A common phrase in digital marketing industry is “Content is King” and it never more important than on your website. Rich and unique content will capture more of your visitors attention and lead them down that path to conversion. It will also please the search engines as they know what users expect and will reward you with better results.

Imagery

All media channels outside of radio have been utilizing imagery in their marketing efforts for decades and websites are no exception. Having a great image or two that supports the page message goes a long way in convincing the user they are indeed interested in your offering.

Are you in need of

a new UX strategy?

Kastle Can Help!

Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.