Kastle Media Solutions Inc

On-Site & Off-Site SEO

Own Your Market, Be Found 24/7

Be found in organic results when consumers are ready to buy. Protect your market share, start your search engine optimization with Kastle Media today!

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What is On-Page SEO?

Having a strong SEO foundation on your website is a critical factor when trying to improve your status in the search engine results, and this is accomplished by implementing On-Page SEO tactics. Using specific techniques and our years of experience, Kastle will apply SEO efforts directly on your webpages that are part of the SEO strategy to ensure we have the best opportunity to be chosen as a result in a search query.

Factors of On-Page SEO

As there are many elements that are key factors and with frequent changes to what the search engines like to see, its important you partner with an SEO agency who will always be on top of your SEO for you.

Examples of

On-Page SEO Elements

Page Content

First and foremost, having rich, unique and relevant content explaining what the page is all about is key. Being a ‘subject matter expert’ and carefully applying this content to your pages will kick off your SEO in the right direction.

Images

Let’s face it, we consumers were trained to absorb information via images and pictures at a very young age with the pre-school picture books, and most of us still love visual content today. The search engines know this and expect it from your site.

Internal Linking

Do you remember your first visit to Costco? No signage, no maps. You just have to walk around and try not to get lost while you look for what you need. Internal links enable a user to navigate your website with ease ensuring they have a great user experience.

Meta Data

Meta Data is specific information your SEO specialists create and apply to the source code of your website. Search engine crawlers expect this information not only to be there, but to be informative and relevant to the purpose of the page.

Are you in need of

Search Engine Optimization

Kastle Can Help!

Contact Kastle today and schedule a free consultation to discuss how we can help your business grow.

What is Off-Page SEO?

Just like in the real world, the more people who talk about, share or mention and recommend your business to their peers, the more your popularity and reputation will grow. Off-page optimization in the digital world, is the process of implementing all the measures that can be completed outside of the your website in order to improve its popularity and relevance, and ultimately its position in search engine results pages. (SERPs).

Examples of

Off-Page SEO Elements

Link Building

Creation of hyper-links from other quality webpages pointing to your SEO targeted pages acts like a referral to your business from another person in the real world. The more people who are talking about you in a positive light drives up your reputation, which is what quality link building does in the digital world.

Citations

Citations are online references to your NAP, (Name, Address, Phone Number) proving your authenticity. The more citations you have gives reassurance to the search engine crawlers that you are indeed an authentic business.

Articles

Creation of unique and relevant articles which are posted online and linked back to your site improve upon the link building process. A referral from a source that has a quality page rank and relevant information pertaining to your landing page improves your online reputation.

Social Bookmarks

Creating bookmarks on quality social bookmarking websites provides confidence and authenticity of your business. The more the crawlers scan and index the web and find consistent reliable information about your business, the more the trust they have in you are who you say you are.

Blog Posts

Writing unique keyword rich blogs on popular SEO blog sites is an important factor in the off-page SEO strategy. Blogs are rich with consumer thoughts feedback and are a trusted source of information by the crawlers.

Brand References

Creating content throughout the web on quality sites that don’t actually link back to your site, but make reference to your brand in text provides a reference to your business when the crawlers are indexing the page.

Off-Page SEO

These are efforts that can include creating high-quality citations, mentions, references and back-links (incoming links from another web page to yours) which the crawlers find and are sent back to your page. When they land on your page and see the great on-page SEO, you get a thumbs up and eventually a rise in the rankings!