Customized Campaigns

A common phrase in digital marketing industry is “Content is King” and it never more important than on your website. Rich and unique content will capture more of your visitors attention and lead them down that path to conversion. It will also please the search engines as they know what users expect and will reward you with better results.

Understanding where your highest converting potential consumers are is a crucial element in the campaign setup strategy. You can target from a postal code region to globally, so knowing where they will actually buy will improve conversions and reduce ad spend wastage.

People go thru many stages during the buying cycle. Kastle will consult with you to uncover your target demographic and advise when the best times to run your SEM ads are. Catching the potential lead further down the buying path will capture more buyers and eliminate over spending on wasted clicks.

Identifying who your target audience will guide the strategy during campaign setup. Pairing the targeting in the campaign with the right content and messaging on your landing pages, will improve conversions and drive up your ROI on your SEM investment.

After careful planning and setup of the campaign, it’s time to launch! Normally over the first 2 or 3 months of the campaign we analyze the results and quickly make adjustments to ensure optimization for ROI. Continuous monitoring and adjustments are necessary to keep up with changing factors like competition, consumer needs, and so on.

The ability to measure and quantify analytic data enables us to make adjustments to improve conversion results, which is what makes the SEM campaign such a cost effective marketing channel. Driving up leads by driving down the cost per conversion allows for the budget to last longer and deliver a controllable ROI.

With the use of special tracking codes, Kastle will measure specific conversions on your website by visitors who arrived via the SEM ads. We will report on which key phrases are driving results, and more importantly which ones are not delivering. Depending on the strategy, calls driven by SEM may be a high value performance metric. In these cases, Kastle can provide call tracking services enabling you to review the calls and determine the ROI.cessful execution.

The ability to measure and quantify analytic data enables us to make adjustments to improve conversion results, which is what makes the SEM campaign such a cost effective marketing channel. Driving up leads by driving down the cost per conversion allows for the budget to last longer and deliver a controllable ROI.